Hey, I’m Niti (nee-tee)
UX Researcher, Design Thinker & Strategic Partner.
⚙️ 5+ years experience 🎓 Human-Computer Interaction 📍 SF Bay Area, CAI uncover valuable insights that help product teams shape user-centric design experiences and deliver business impact.
Previously @Brambles — a global pioneer in supply-chain & logistics, I led end-to-end research that helped accelerate time-to-insight for users by 3x and streamlined critical business workflows for digital supply-chain and enterprise solutions.
Identified 100+ usability issues in a customer-facing app
Mapped complex business workflows to discover user needs, behaviors & pain-points
Prioritized business KPIs to shape the information architecture of a customer performance dashboard
Validated design direction and gathered user feedback early in the process for making refinements
* Some details may have been omitted, changed or hidden due to the sensitive nature of projects.🌈 Empathy-based
📍Product-led
⚙️ Research-driven
🤖 AI-powered
🎯 Impact-oriented
🌈 Empathy-based 📍Product-led ⚙️ Research-driven 🤖 AI-powered 🎯 Impact-oriented